oodlum - 2:56 pm on Jan 7, 2011 (gmt 0)
I remember this argument back in '01. "Google is amazing but how will it ever make money?"
Facebook are in a position to totally reinvent search, leveraging their user data. Not just results based on friends' listed interests but based on friends' (and extended networks') clickstreams. i.e. Google personalised x1000. They could accurately personalise results for stuff you've never searched for before and didn't know you wanted. Then add an ad program.