davezan - 12:27 am on Nov 30, 2010 (gmt 0)
As already said, the Web itself is a social network! This is why what you say sounds to me like "they only intend to use the word Face for anything related to the Web".
I suppose one can interpret it that way. What matters is what Facebook exactly stated in their TM application.
Whatever people's opinions about that, USPTO will be the final arbiter. If Facebook doesn't meet their requirements, then they don't get what they want.
BTW, you might want to object to Sir Branson's expansive use of Virgin over their existing and upcoming products/services. But he won't ever prevent anyone from using the word to refer to the mother of Jesus, or anyone who's still...well...uninitiated?
A generic word is now excluded from all existing and future Web-related products and services. This is simply not acceptable!
Which isn't exactly what Facebook stated in their app, though again one supposedly can interpret it that way. But...what they exactly stated is surely what they meant.
Amazing how words can mean to people, inspite of trying to categorically state what they want to say and/or do.