anallawalla - 1:24 am on Nov 22, 2010 (gmt 0)
Some folks there have more than 500 "friends." They need, instead, to get a real life instead of virtual reality, and that isn't even real.
People have different perceptions of "having a life", right or wrong. I could spend a whole sunny weekend at my PC doing stuff I enjoy and be happy, but be slightly less happy if I were hiking through some beautiful mountains. On paper, the latter is supposed to be better for you.
Similarly, there is a whole market of trashy print publications that exist because a lot of people want them, even if they don't have "a life" in the classical sense. FB appeals to this market, but the sweetener is that FB users include one's family, so the reach is greater.
As marketers, it is useful to discuss how FB can be used to benefit a business. For instance, Farmville has no personal appeal to me, but I'm willing to check it out if it helps me to find out if it can help to market a business.
I am presently consulting to a bank and we know that people don't talk about credit cards, bank accounts or personal debt when they use social networks, so my challenge is to find a proxy subject that they will talk about.