BillyS - 7:47 pm on Nov 21, 2010 (gmt 0)
My opinion is that the aging webmaster demographic -- born and bred on Google for exposure and income has a developed a cultural blind spot to this emerging trend which now has amassed more than 600 million users.
If we aging webmasters don't understand FB's value, it would be great if you could try and teach some of us old dogs new tricks. You might be right, maybe I was using the internet while you were still in diapers (pampers, sorry - I had the cloth ones...). But I can explain why I think Google (or any search engine) is far more valuable than FB using a simple analogy.
Advertising on FB is like walking up to someone on the street and asking them if they would like to buy a widget. It's pretty random. After a short time, the people walking on the street get sick of these random questions and they start ignoring them.
It's very similar to the way people flip channels on TV when a commercial comes on.
Advertising on a search engine is like someone walking up to you and asking you where they can buy a widget. In many cases, the response is helpful - just what that person was looking for.
I've spent tens of thousands of my own money learning these advertising lessons, they were painful.
I've yet to hear a compelling reason to advertise on FB other than the fact they have 600 million users. So what? Those page views are no more effective than radio or television (less so in some ways).
BTW - large companies are starting to block employees from FB, that's not a good long-term trend.