MrFewkes - 11:19 pm on Nov 20, 2010 (gmt 0)
Its interesting from an advertising perspective. Ive run socalled targetted ads on FB and the ROI on my investment is 0%.
Thats right - multiple products and low end / high end tried - I lost 100% of my spend - Zero Sales and Zero revisits. I get good sales on the sites I advertised through natural serp listings though.
Now thats not to say others have also had the same - but irrespective of volume of visits and pageviews being impressive - I still perceive the ROI on ad spend would be atrocious.
I want to go back to the days many will remember where we all stuck banners everywhere, eventually that model just died (well - it didnt die but it flopped massively).
The thing about FB ads is they are (to me anyway) nothing more than expensive small banner ads.
Whats better? I dont know - I dont do Adwords PPC anymore either due to margins being too close to the bone for me to be bothered with but I may try some more soon. I cant see myself going back to FB though - it really was bad.
With such massive numbers of pageviews - surely it would be far better for FB if they charged say .0000001 cent a click. (Well you know what I mean - a tiny amount) to get the hoards of advertisers in. But at their current rates and with such dross quality traffic I really cant see how people would stick with them as an advertising platform.
I long for the day when FB comes to me and says - "Hey Mr Advertiser - give me 50% of your Net Profit and you can have all the clicks you like".
Now that would be a revolution in mass advertising - will it happen?
would others want that? I dont know. Just thinkin out loud.
Performance based advertising is the next big thing - but it needs a big hitting site - like FB.
Let me think.
Affiliate model - I the affiliate get paid by merchant a % when I sell his stuff.
Current Ad Model - I pay ad network (goofle say) and get shafted due to silly high costs.
New ad model - I pay ad network when I make a sale.
Does the new ad model exist? Did I miss it somewhere along the line?