robho - 10:07 pm on Nov 20, 2010 (gmt 0)

For many people, FB is the internet.

It's the AOL of today, a walled garden catering especially for those who get confused by the internet.

Although I get a small percentage of my traffic referrals from Facebook, those users have a higher bounce rate and shorter visit than any other visitors.

In other words they are visitors not worth chasing as they have such short attention spans - or they simply don't understand what to do next when they reach a web site out in the big scary world beyond Facebook!

To a certain extent, putting those sorts of users in their own playpen is good for the rest of the internet.