grelmar - 8:33 pm on Nov 20, 2010 (gmt 0)
...boring and pubescent...
Which is different from the vast majority of humanity how? (kidding... sorta)
From an advertiser's standpoint, it's a mixed bag. All those eyeballs, but trained to look at that single column of updates. Good advertising on FB can be free - create a brand page and let your most avid fans/buyers do all the proselytizing for you. Or you can pay for ad space in the right hand column, and wonder if people even notice it out of the corner of their eye.
Google is starting to pay more attention to this and realize that Microsoft isn't the competition, it's FB.