tedster - 5:12 pm on Nov 20, 2010 (gmt 0)
Welcome to the forums. You are asking a HUGE question with no quick and easy answers. It's something like "how do you do marketing".
There are a few guidelines for any business getting into Facebook and other social media venues, and I'd say the first is plan to be involved - humanly involved, not just involved via automation. That means you must have time and human resources to invest.