The word that comes to mind is "layers", as in "layers of issues, concerns and deals".
Issues: harmonizing corporate privacy policies to (possibly, legally) allow the sharing of data, compliance with federal and State data privacy law, harmonizing terms of service or agreements with users to enable the re-use of data by entities with whom individuals have not yet entered into agreements about data sharing
Concerns: bad buzz or public relations, loss of trust or affinity
Deals: personal data = valuable data = marketable commodity = every possible effort to a) "control" (maintain exclusive rights); b) "usurp control", and, c) to "slow cook" consumers out of their privacy.
Surely these are ("may you live in) "interesting times".