weeks - 8:39 pm on Oct 3, 2010 (gmt 0)

tedster said

It may be easy to set up technically - but the essence of social media is NOT in the technology itself.

Amen. Read that carefully. This short article in the Sunday NYT says it almost as well as tedster: [nytimes.com...]

Next week I'll be starting social projects for two different clients. One is a complex program to market a financial product to businesses and individuals, the other is to sell high-price wines. I'll focus on Facebook for the first, Linked In for the latter. I'll add Twitter to both, of course.

It will be an ongoing project driven first and foremost by useful email newsletters. (Both clients have a large and established client base and want to expand off of that base). I have a year contract with both clients and they both expect it to go longer.

We put together a new website for both clients; we could not care less about Google/Bing, since that space is filled with by the banks and spam.