fabulousyarn - 2:38 pm on Sep 30, 2010 (gmt 0)

Yes, Weeks, totally right. Plus, you can't just 'do it' as an outsider - you have to get 'in the head' and BE your organization, not just talk about it - that's boring. Lots of companies do that and its a totally turn off. You have to participate in the material business, as the IRS would say. For me, I have to talk about WHAT I"M KNITTING, not just about cool new yarns I'm selling. About my struggles and efforts as part of the community. It's a very diff space - and sometimes its just a relieve, dare I say it, to use ADWORDS. :)