fabulousyarn - 2:00 pm on Sep 30, 2010 (gmt 0)

Its also about quality. The quality of my clickthrus on facebook is very high, twitter not so, but the google traffic (organic) is very high - but again, it does matter a great deal - we have been investing pretty heavily in FB twitter, a new blog that updates all the SM services, and the measurement of that impacts or SEO because GOOGLE pays attention to ACTIVITY, it's not just speed, or keywords, but level of engagement that is working on rankings nowadays. People on facebook often leave facebook to search about stuff they've seen ON facebook - so google is a TOOL that everyone uses, no matter what network your inside of or on. As an extra aside - my facebook ads really were not working - I stopped those as a test. What works is friending and engaging with other sites and parties within the network. Just my observations.