weeks - 4:10 pm on Aug 9, 2010 (gmt 0)

not new, either.

One drugmaker for a cattle deworming product who advertised with us held meetings where cattlemen got up and talked about how other problems cleared up using their product. They paid the same cattlemen go around to the different meetings in several states offering untested "personal testimonials."

We did an article about it and they pulled $32,000 worth of ads.