tedster - 11:52 pm on Aug 4, 2010 (gmt 0)
Thanks, Vinnee. I'll see that 2 cents and raise you at least 2 more.
I wish I had a magic bullet for getting through to the executive suite - unfortunately I don't. But I do have some tips and insights, and it could make for a lively discussion during Q&A. I suspect it's easier for me to get buy in from high up when I come in as a paid outside consultant. That's a bit better position than it would be for an in-house SEO.
I do have some connections who either are, or were, in-house. I'll see if I can gather some tips from them, too, to enrich the presentation.