|Microsoft sticks to default Do Not Track settings in IE 10 [zdnet.com] |
When Microsoft shipped its Release Preview of Windows 8 in June, it announced that the default browser, Internet Explorer 10, would have the Do Not Track (DNT) signal enabled by default. That action unleashed a heated debate in the Tracking Protection Working Group of the World Wide Web Consortium (W3C).
To the advertising and analytics companies that make up the tracking industry, this issue is an existential one. If the default browser in the world’s most popular operating system is set to disallow tracking, the effect would be profoundly disruptive to companies that live and die by their ability to follow users around the web.