frontpage - 3:34 pm on Jan 25, 2011 (gmt 0)
Yesterday, I also noticed a news story that Firefox was going to implement similar system.
Only problem? You guessed it...
Firefox's "Do Not Track" feature has a gaping loophole. For the tool to work, ad tracking companies essentially must opt-in to the system, and agree not to monitor web-surfing habits of users who have chosen to opt-out.
Thus far, according to the Wall Street Journal, no companies have openly agreed to participate in Firefox's "Do Not Track" program, though Mozilla is urging advertisers to "honor people's choices."