savvy - 2:08 am on May 27, 2010 (gmt 0)
I think the brand is lacking and needs to be refined/updated. The first time I came here there was no way I was going to pay for a subscription because the brand gave me no sense of trust or professionalism.
I'm not trying to be harsh, I can only presume that you want an honest responses.
Upon visiting the site and taking the time to look around, the value of the site becomes apparent. I plan to subscribe when I have the funds available to do so.
So overall I rate the brand very low and value of content very high. Make some small changes to the look and feel (without playing with the interface too much) and I'm sure subscription rates would improve... presuming that increasing subscriptions is the intended goal.