rogerd - 12:13 am on May 27, 2010 (gmt 0)
>>80% of the big users on WW don't have a freaking clue what Facebook or Twitter is.
Although I disagree with this as a blanket statement (come to Pubcon and interact with some of the visible members here and you'll see many are SM-savvy), there is an element of truth in this. The reason is simple - social interaction on the web eventually becomes a zero-sum game. If I'm interacting with SEO and SM people on Twitter, I'm taking time away from WebmasterWorld. There are only so many hours in the day, and an experienced member who spends an hour or two conversing here likely won't spend another hour or two on Twitter and still more time on Facebook.
Finding that balance is tough, and that's a key factor in Brett's original question.