grayhair - 8:24 pm on May 26, 2010 (gmt 0)
About 12 years ago I was tasked with putting up a website for my employer. I knew nothing. Having been a self-taught offset prepress person, it was extremely difficult for me to get my head around how to publish a web site.
I'd hear all these techniques for getting traffic - invisible keywords, PPC, etc. I did a lot of research and came across WW.
Although I no longer work for that company, they still use my basic structure. I have had my own (educational) site for over 10 years. I've owned certain key phrases in all the major search engines for 7--8 years. The site was virtually untouched (not updated) for 5 or so years. I have recently had unsolicited offers to pay to advertise on my site. I am extemely picky about who I reciprocate links with.
One company's analytics estimate my monthly SE cost equivalent at $5.16K (cost equivalent for organic traffic = the amount of money the site owner would pay for such traffic if bought in PPC systems). I pay for no traffic.
It's all due to WebMasterWorld. Thanks.
RE: monetization (which I am NOT good at) perhaps a corporate or educational institution or non-profit would become a patron or pay directly for small discreet ads of appropriate/relevant content. Maybe some schools would be willing to subscribe to WW as a superb research "library".
The only thing I can think of offhand that I'd like to see changed is the Search - I have trouble finding it every time. My eyes are too old and bad to read the navigation bar.