Tempting, is it? But you'll note how publishers like NYT and Time-Warner and others do not do this type of thing. Many have actually tried. They failed.
This is a very different business.
OK, maybe the napkins. But, otherwise, not a good idea. But, kudos for thinking of it--there isn't a publisher who has not thought of it.
It works both ways. Some try to publish or do content. You know how Comcast keeps trying to get into the content biz? Ever seen any of their "shows?" Awful. Major fail. I mean, you can hear them at the meeting! "Yeah, why now? We could do this!" Nope.