weeks - 6:35 pm on May 25, 2010 (gmt 0)
Each ad must earn the right to be there.
Yes, it can't be just $$$$$. But, $$$$$ would be good start, no? Ha.
This is an issue that every high-quality publication has that does not get talked about in public because the publisher doesn't want to be rude talking about rejected products, ads or firms and those rejected certainly don't talk about it. I'm confident WW has the ability and style to handle it. And, in the longer-term, quality attracts quality and that brings more money.
In terms of ads, WW wants to be more like NYT, not the NY Post.