peterdaly - 5:12 pm on May 25, 2010 (gmt 0)

If you are, say, Bing and you're really, really trying to get market share from G, then an investment in ads on WW would be wise to keep the buzz on.

Here's the problem I see with that. Win For WW, win for Bing, we get shown ads that collectively we may have no interest in seeing.

It does not have to be that way.

I really feel it's key that the system is designed in a way that self selects ads that we want to see. Less than X% click through rate on the bing ad? I don't care how much they are willing to pay, it's not providing value to the users and should be gone.

Properly selected ads should be win-win-win for all three parties.