|Remember when Google and Yahoo were talking about an ad alliance last year? |
Maybe they worked something out, after all: Sources say Google is set to begin running some of its AdSense display ads on Yahoo sites, and will become one several ad networks Yahoo uses to fill some of its pages.
That means that the two companies will have a relationship similar to the one that Google has with publishers all over the Web: They give Google access to some of their unsold inventory, and Google inserts small ads it runs on behalf of its advertisers.
Report: Yahoo May Run Google AdSense [allthingsd.com]