micklearn - 6:13 am on May 20, 2010 (gmt 0)

A little surprised by this aquisition... maybe Yahoo! has big plans that will succeed that I can't see right now. They (AC) show 80 million ad impressions/month according to their media kit (as of Dec. '09). $90 million, a high price to pay, especially if their #1 traffic source decides to cut them off one day. I haven't read a single article (maybe it's just what I search for and visit) that I've found helpful on AC. Also, AC appears to be using Quantcast measurements on their pages, and it looks like those stats are much closer(reliable?)to their media kit stats vs. Alexa or Compete stats. (On most days, I pay little attention to Alexa.)