graeme_p - 4:31 pm on May 19, 2010 (gmt 0)

Is that monthly visitors (is that uniques or visits?).

$90m for 16m visitors that $5.62 per monthly visitor. Alexa says 2.4 page views per user, so that is $2.34 per page view per monthly page view.

Then you need to take into account the running costs. $1.50 per thousand views to writers, plus some up front payments, plus editorial staff salaries.

Both Alexa and Compete traffic graphs seem to show that Associated content is currently not growing.

Is it really worth this much?

I wish I could sell for $5 a visit per month....