engine - 2:12 pm on Jun 25, 2009 (gmt 0) The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele.
Report: Yahoo Working on Major Overhaul [kara.allthingsd.com]
...in what many sources at the company said is a major push, Yahoo (YHOO) is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo.
The important front page redo had been delayed by CEO Carol Bartz when she took over in January and is now slated for the fall.
The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele.