Customer Advocacy - sounds like something to do with lawyers....are they going to sue customers? oh...threaten to sue customers that complain...
I used to buy traffic from Overture, now with Yahoo!s "simplified" login I can't get into an account. Had to cancel a card to stop them charging my account. Have no way of retrieving account info. Have no way of contacting Small Business center, when you call you are told "if you are s Business customer please login..."
BTW, their #2 menu item when you call and press 1 is "Premium Male caller", this is excellent!
Just by picking up simple low hanging fruit Yahoo! could've made it. Not likely IMHO.