engine - 9:54 am on Sep 27, 2008 (gmt 0) Hereís the bottom line:
Yahoo's Sue Decker Goes Myth-Busting on The Yahoo-Google Ad Deal [ycorpblog.com]
Thereís been a lot of speculation swirling around about the Yahoo!-Google agreement. We hear everything from the claim that Yahoo! and Google will be fixing prices to the prediction that the agreement is a death sentence for Yahoo!ís sponsored search business. Since the critics clearly donít understand the deal and what it means for Yahoo!, Google, advertisers, and users, itís time for some myth-busting.
Hereís the bottom line: