James_Lee - 8:50 pm on Sep 12, 2008 (gmt 0)

This is serious issue for advertisers and resellers, since not having the alternative vendor risks many business's livelihood. I have dealt with a few cases Google Adwords customers were shut out from Google advertising because of Google's rules and guideline.

In these cases, advertisers were not given a chance to defend their case in time and their livelihood were in risk because of it. In this case, Yahoo was the only other alternative to keep their business going. If Yahoo does not become an effective alternative, many advertisers are at the hand of Google's mercy.