engine - 2:12 pm on Aug 8, 2008 (gmt 0) Yahoo confirmation [yhoo.client.shareholder.com] [edited by: engine at 7:43 pm (utc) on Aug. 8, 2008]
Yahoo Plans For Targeted Ads Being Optional [washingtonpost.com]
Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy.
Some evidence suggests that only a small fraction of Internet users choose to opt out of customized advertising. Yahoo currently allows users a more limited opt-out option -- for advertising delivered by Yahoo to third-party sites. But in July, only a small fraction of 1 percent of users visited the Web site for doing so, company officials said.
"Congress has clearly reflected a keen interest in just these kinds of choices," said Srinija Srinivasan, a vice president at the company who oversees privacy issues. "We want to make sure that we can help them understand the extent of these choices."
Yahoo confirmation [yhoo.client.shareholder.com]
[edited by: engine at 7:43 pm (utc) on Aug. 8, 2008]