KFish - 1:11 pm on Jul 14, 2008 (gmt 0)

PPC advertising costs are hitting the roof. The primary keywords are no more affordable by small business players. Now this whole business of search engines buying one another.

If such is the scenario with only 3 major search engines, I fear what will happen if we will be left with only 2?

Microsoft isn’t looking to buy Yahoo Search; instead they have their eyes on Yahoo PPC business. The next thing they will do once they get their hands on it, will be to increase Yahoo Pay Per Click cost as much as possible.