OddDog - 2:00 pm on May 19, 2008 (gmt 0)

I think the fundamental strategy that Microsoft is following is quite simple.

They have repeatable failed to create a quality search product. So they need to buy one. Yahoos search engine results are actually (in my opinion) of a quality on a par with Google's.

So in my opinion it is not about buying traffic, but a product that you can actually commercialize.

Microsoft needs a better quality search product to be able to use its corporate muscle better, and give it a fighting chance of winning back market share.

Lets be honest, its got to be a hard sell on the ad front to persuade corporate sites/companies that your search engine (aka live) is the right choice ....

Even with 8 years experience as a financial market analyst, I feel uncomfortable saying whether the price is fair or not.