TinkyWinky - 2:19 pm on May 16, 2008 (gmt 0)

Martin Sorrell is one of the smartest and strategically clever cookies out there in media land - you can be sure this deal benefits WPP and 24/7 Real media WAYYYYYY more than it benefits Y!.

Hey so they will see some more revenue and be able to access more advertisers - but it sure ain't going to change their strategy or management team in anyway and that IMHO is their fundamental problem.

[edited by: TinkyWinky at 2:22 pm (utc) on May 16, 2008]