designhaus - 9:34 am on Feb 14, 2008 (gmt 0)

I personally am not sure if I like the deal or not.

From a Yahoo partner point of view I dont know how it will affect my revenue I make from working with Yahoo. I am not sure how they will merge ppc networks across both search engines.

From an advertiser point of view I am even more confused as the new Yahoo PPC centre is actually not too bad since they relaunched. But then again MSN ad centre is not particulary good from any point of view.

I cant see any positives yet...