---- Report: Microsoft Plans Cookie Tracking Replacement
SevenCubed - 2:38 am on Oct 12, 2013 (gmt 0)
In fact today there are more and more free services available for creating false identities and anonynously spamming than ever before.
I'm not speaking on behalf of tech people, the minority who have always known this, I'm speaking for the majority of the internet users who don't understand this stuff and therefore don't know how to protect themselves from it.
Cookies and history have always been used for catering to "taste"...
Sure as long as it's limited to a better user experience, that's what the technology should be for. But obviously these companies are no longer satisfied with user experience now they want to know if they ate corn for dinner yesterday. The article in the OP is about spanning it across all devices. There's no need to follow people from one device to another. That has nothing to do with user experience.
... just like CSS is modified to suit screen size.