engine - 5:04 pm on Sep 23, 2013 (gmt 0)
Here's Microsoft's second recent pop at the tablet market.
It's clear that Microsoft is targeting the high-end of the market, so it shouldn't be surprised that sales will be lower than Android-based devices. Having said that, it looks as if the specification is now much better.
The low-end will continue to be dominated by Android, and I believe Microsoft is missing an opportunity. Folks buy a cheap tablet and inadvertently lock themselves into Google, and then buy a more expensive Android-based device.
Users buying Apple tend to stick with Apple.
The opportunity for Microsoft would have been to release a super-low-cost device, just as you see low cost Android devices on the market, and limit its Windows capability, just as the low-end Android's are limited. Folks choosin a low-end Windows device would see the benefits of a tablet, and upgrade, likely taking another Windows OS-based device. That's the theory.
Microsoft Corp. on Monday announced that the Microsoft Surface family of tablets is growing. Two new Surface models — Surface 2 and Surface Pro 2 — along with an expanded portfolio of new Surface accessories, will be available at Microsoft retail stores, [MicrosoftStore.com...] and select third-party retailers in 22 initial markets, including Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States on Oct. 22 and China in early November. Additional markets will be announced in the coming months. Microsoft launches Surface 2 and Surface Pro 2 [microsoft.com]