engine - 2:34 pm on Sep 20, 2013 (gmt 0)
Microsoft unveiled its new Bing logo and design this week, and yesterday CEO Steve Ballmer opted to highlight his concerns over Google's business practices. During a presentation at Microsoft's financial analysts meeting, Ballmer discussed how Microsoft might generate money in consumer services. "Google does it," he noted. "They have this incredible, amazing, dare I say monopoly that we are the only person left on the planet trying to compete with." Asked by an analyst how Microsoft can attack Google's dominance in search and advertising, Ballmer explained "we're the only guys in the world trying," with the Bing search engine.Microsoft's CEO, Steve Ballmer, Dares To Call Google A Monopoly [theverge.com]
Ballmer acknowledges it's an uphill struggle. "So if we have exactly the same quality of algorithms, but a lot less scale in search advertising, we will get less revenue per search than Google does, which means they have more money to pay for distribution on Samsung devices, or Apple," says Ballmer. "So we have to generate volume in order to step up." Ballmer didn't dig into his concerns over YouTube or Google Maps, but he made Microsoft's opinion very clear. "I think they need pressure from competition authority. I think they need pressure in the marketplace."