engine - 3:25 pm on Jul 22, 2013 (gmt 0)
Here's what i'd do.
I'd make Win Phone 8 free to oems.
I'd ship Surface onto the market for a supe low price to win market share.
That would bring customers back to Microsoft so they could link their phones and tablets to a Microsoft environment.
I know that would not help the share price in the short term, but they should be playing the long game.
The key players for Microsoft in the whole deal is business, but if consumers are choosing android/chrome or Apple OS when they are out and about, you can be predict that businesses will do the same, or certainly be thinking very hard about it.