vik_c - 5:58 pm on Jun 3, 2013 (gmt 0)
That's true. Microsoft has taken way too long to formulate an effective pricing strategy. They should vary the price of Windows by country, making it cheaper in developing countries which have weaker currencies and keeping it higher in the developed world. This is the model book publishers use, selling their titles for much less in Asia than in North America and Europe. If MS goes this way, the increase in compliance will more than make up for the price reduction. There is a strong disincentive to move to a different operating system once you're used to one. After legitimate users are locked in, their lifetime value to MS would be very high. MS tablets can have a mass market in India if prices are brought down to an affordable level. Most China made tablets aren't known to be very reliable. Microsoft has strong brand recognition and trust in Indian metros. Emerging markets deserve more attention than Microsoft wants to give them.