It's a sign Microsoft is desperate but IMHO also that whoever comes up with these ad campaigns lacks any creative thought or maybe technical understanding. They should create a commercial that features you and the Google You, maybe Gyou. They should highlight all the thngs that make up the Gyou 'character'. Those would include the info in GMail, everywhere you've been with your Android phone, every site you've looked at as reported by Chrome, the G toolbar or G Analytics, thinks you've purchsed with Checkout, the dates and times of all the people you've called. This creepy (but not evil, of course!) Gyou character if scripted carefully would really get people thinking and get them to realize all the stuff that Google tracks, the massive profile on individuals they probably have in their net and how creepy that is. They could hire the people who created the Mac vs. PC ads and even team up with Apple on it. There aren't too many people or companies with the power, financial resources or ability to strike at Google these days but microsoft is one that could strike a blow if they got creative and put some thought into it.