incrediBILL - 8:28 pm on Oct 19, 2012 (gmt 0)
People who already have an iPad aren't going to pick up a Surface at this price.
I think MS is going after the big corporate accounts that are MS all the way EXCEPT the possible iPad now in the office. If MS can't keep control of the OS used by those big corporate accounts it's a lost cause for them.
It might already be too late as I know corporate execs in MS dominated offices already using iPads as part of their daily routine and they have discarded the Windows laptop/netbook.