Solution1 - 11:55 am on Aug 10, 2012 (gmt 0)

Sounds like they couldn't think of any compelling name, so they chose the most obvious that they could come up with. Problem is, this term "Windows 8 application" does not really distinguish a Metro application from a classical desktop application.

Yet another insult to people who don't like Metro, and want the classical Windows desktop, with the Start button included.