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---- Microsoft "writes down" Aquantive for $6.2 billion


Leosghost - 11:03 am on Jul 3, 2012 (gmt 0)


Microsoft bought Aquantive for $6.3bn in cash in an attempt to catch rival Google in the race to increase revenues from search-related advertising.


The "write down" will probably wipe out Q 4 profits..

In addition to the writedown, Microsoft said its forecast for future growth and profitability at its online services arm - which includes the Bing search engine and MSN internet portal - were "lower than previous estimates".


[bbc.co.uk...]


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