piatkow - 9:59 am on Mar 31, 2011 (gmt 0)
The issue is that "google" has become a verb meaning to search the internet. If you are going to "google" for something then you won't be "googling" at Bing.
As a webmaster I am too dependent on Google SERPS and would love to see more variety in search engine usage. How to break that dominance is another matter. Force G to change its name?