jecasc - 9:48 am on Mar 31, 2011 (gmt 0)

In my opinon they should break up Google, like they did with Standard Oil in the last century. Break it up into seperate search engines for web, local, shopping and pictures, gmail, videos and so on. Would be better for users and for content providers.

Take Google Shopping or Google merchant center for example. It totally sucks compared to competing shopping and price comparing websites. I wouldn't bother with it normally if they hadn't integrated it into their normal SERPS and if they had not integrated it into Adwords Ad Extensions. Like Microsoft used their dominance in Operating Systems to boost an inferior Browser they are using their dominance in search to boost inferior products.

[edited by: jecasc at 9:52 am (utc) on Mar 31, 2011]