japonicus - 9:06 pm on Feb 19, 2010 (gmt 0)
This should be a call to action for webmasters, as it's a way to finally get shot of IE6 and 7.
Lots of users will be confused by the screen and will just close it rather than picking a new browser. I should think Microsoft will keep quiet about the whole thing, so before the update gets rolled out we need to tell people about the change and encourage them to make a good choice.
It makes more sense of the billboard advert I saw last week for Google Chrome - which at the time seemed quite strange...