coachm - 2:19 am on Nov 3, 2009 (gmt 0)

You've almost described AdSense down to the letter, buggier each release, bad support, off topic ads, etc. They're definitely in the same league :)

They aren't even in the same sport! Let's be clear when we compare since openx is an ad serving solution, which adsense is not.

Since openx is not contextual its ability to target your websites (if you think it will replace adsense) is zero. There are ways to set things up to make it semi-contextual and use page keywords, but it's not even close to adsense.

Anyway, my bet is that if you take a lousy platform that is buggy and limited, and glue it on to something by Microsoft, as a publisher you are just going to get headaches for pennies.

I'm trying to imagine the kludged concotion to get openx to serve contextual ads from MS. Yikes.

Look, I want choice to, and I use openx to serve my ads, but it's a bottom scraper re: ads, and right now it's really only meant as a supplier to fill remnant inventory. And in a non-targeted way. Right now, at .10 or below CPM, I don't want ads on my site.

The more I think about it, the more strange this marriage is. I don't see much synergy here.