mlemos - 8:30 pm on Nov 2, 2009 (gmt 0)

Microsoft can only succeed with this initiative if they provide something Google does not. Here are some suggestions:

- Offer better ad revenue sharing margins. Google does not disclose how much they share with small publishers. I don't know if it is true, but once I read that it is 51% of 100% - 15%, where 15% is an ad serving fee. In that case it gives 43%, which is less than most ad agencies pay.

- Newsletter ad placements. Many of us have newsletters with vacant ad spaces, but Google does not offer placement of ads in newsletters.

These are just a couple of ideas that Microsoft can offer more than Google is offering to the publishers.