Lts95 - 4:23 pm on Feb 13, 2009 (gmt 0)

I just don't get this move. Apple went with their own stores because they didn't have enough market share at the time to get their products into the hands of potential consumers through other retail outlets. They needed a venue dedicated to showing off Apple products. You can already get MicroSoft products anywhere, and they are a well known quantity. Is someone really going to be convinced to get a new Xbox because they have a cool set up at the MicroSoft store? Same thing with OS and Office. The problem isn't that people don't know about them or haven't seen the products displayed properly, it's that they are either too expensive in the case of Office, or they don't work well on the customer's current computer in the case of Vista.