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Rosalind - 1:48 pm on Nov 19, 2008 (gmt 0)
People don't install antivirus for a number of reasons, and one is that they simply don't realise how much they need it. The other is that it's not convenient. It's not as though free antivirus is a new concept.
Microsoft decided to switch to a free product because there are still so many PCs out there that lack any antivirus software.
It will be interesting to see how much making this free will change that situation. I don't believe it will make much of an impact.